How Airbnb designs for trust
Speaker:Joe Gebbia
视频链接
摘要
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Maybe the people that my childhood taught me to label as strangers were actually friends waiting to be discovered.
也许,在我童年时期被定义为陌生人的那些人,其实是等待被发现的朋友。 -
It turns out, a well-designed reputation system is key for building trust.
事实证明, 一个精心设计的信誉体系是建立信任的关键。 -
The research showed, not surprisingly, we prefer people who are like us. The more different somebody is, the less we trust them.
研究得出了一个意料之中的结果,我们更喜欢与我们相似的人。与我们差异越大的人,我们越是不信任他们。 -
High reputation beats high similarity.
高的信誉评价就会比高相似度更可信。